10月20日,全球领先的游戏电竞娱乐品牌Qiddiya公布,中国电竞传奇人物SKY李晓峰正式成为Qiddiya Gaming中国大使。“享受电竞人生,创新无限也许”,SKY的灵魂内核和Qiddiya Gaming同频共振,深度传递“娱乐即生活”的品牌态度。

打破边界,让娱乐成为新的生活方法

从登顶高峰勇夺WCG2连冠,再到退役后回归自我,SKY一直走在寻觅人生深度和广度的路上。电竞、游戏对他而言不再是世俗的标签,他也真正意义上做到了,让娱乐成为自己的生活方法。

SKY在采访中表示:“Qiddiya,壹个将游戏和现实生活最佳结合的地方,壹个让每位电竞爱慕者愿望成真的未来之城,它正以其特殊的魔力和潜力,吸引着全全球的目光。我愿和Qiddiya Gaming共同努力,一同寻觅电竞的无限也许,将电竞的激情和愿望带给每壹个人。让大家一起期待,在这个最新的舞台上,电竞将怎样从头定义娱乐和体育的边界!”

寻觅新章,和Qiddiya一起娱乐人生

Qiddiya Gaming旨在连接全全球的玩家,联手机游戏戏发行商,推动Esports World Cup、IEM、ESL Impact、MPL等电竞赛事,并建立全球最具热诚的游戏社区!同时,也在致力于推动IRL Gaming(In Real Life Gaming)实景游戏进步,打造跨时代的游戏和电竞尝试的新篇章,建立新的娱乐形态。

承接过往,开创未来,Qiddiya将会和SKY共同努力,一同寻觅娱乐的无限也许。相信在 SKY 的助力下,Qiddiya 将开始新的巅峰篇章,为全球玩家带来更多惊喜和美妙。

关于Qiddiya新城

Qiddiya新城是Qiddiya的首创项目,全球首个以游戏为核心理念打造的最新全球级地标。该城市位于图瓦伊克山脉(Tuwaiq Mountains)的中心地带,距离沙特首都利雅得仅40分钟车程。这座充满活力的新城会以前所未有的方法将娱乐、体育和文化融为一体。

Qiddiya新城将拥有超过400个旅游景点和尝试项目,包括朝气四射的娱乐场所、品牌主题公园以及全球极致的比赛场地和竞技场。举世闻名的体育赛事、节日、音乐会和文化活动主题将在这里举办。

Qiddiya新城拥有穆罕默德·本·萨勒曼王子体育场,符合FIFA标准的多功能运动场馆;速度公园赛道,极点的赛车运动区;两个锦标赛级高尔夫球场以及未来主义表演艺术中心。Qiddiya新城还将拥有多个活力四射的主题公园,包括全球上首个《龙珠》主题公园、六旗主题公园和沙特阿拉伯首个水上主题公园Aquarabia。

Qiddiya新城的景点创下纪录,引领全球风潮,将娱乐融入大众的日常生活;但除此之外,Qiddiya新城也将成为壹个宜居之地。Qiddiya新城将拥有现代基础设施和设备,和大天然和Qiddiya周围绚丽的天然环境最佳融合,适合长期居住;高速公路将直达利雅得,成为利雅得公共交通网络的一部分,出行便利。

关于Qiddiya游戏和电竞区

Qiddiya 游戏和电竞区于 2025 年 12 月启动,是全球上第壹个实景游戏(IRL) 游戏和电子竞技区,吸引了来自全球各地的游戏玩家,并巩固了沙特阿拉伯作为该行业快速增长的全球中心的地位。

游戏和电竞街区位于Qiddiya新城内,拥有众多设施完备的电竞场馆,其中其中一个将会成为全球前三大的电竞场馆;同时,游戏电竞区内将设有下一代街区,每家俱乐部将拥有极致的设施,包括训练室和战略解析室,当地顶尖的游戏企业也会将其总部设于此处。游戏和电竞街区占地超过50万平方米,预计每年将吸引1000万游客,同时街区还将投入10万平方米场地用于零售、饮食和娱乐。

Qiddiya Gaming近期的重要官宣包括:成为电竞全球杯(EWC)的初始合作伙伴,并作为年度赛事举办地,赛事奖金池高达6000万美元;和ESL FaceIt集团建立了为期五年的战略伙伴关系,深入《反恐精英反恐精英》、《DOTA》和《堡垒之夜》游戏社群;赞助Moonton MPL联赛,该联赛为全球增长更快的手机游戏《Mobile Legends: Bang Bang》的职业赛事;成为Esports Awards和全球新体育大会NGSC的合作伙伴。除了这些之后,Qiddiya Gaming正在全球各地活动主题中推出“实景游戏”IRL概念,如Gamescom、EVO、东京电玩展、G-Star等。

Qiddiya Gaming will join hands with the esports legend SKY and start a new era of gaming and entertainment

On October 20, Qiddiya, the world's leading gaming esports entertainment brand, announced its official Chinese ambassador--Chinese esports legend SKY (Xiaofeng Li). "Enjoy e-sports Life and create unlimited possibilities", SKY's spiritual core resonates with Qiddiya Gaming, deeply embodying the brand's attitude of "Play for Life". 

Break boundaries and make entertainment a new way of life

From climbing the peak and winning the WCG2 championship, to returning to himself after retirement, SKY has been on the road of exploring the depth and breadth of life. Esports and games are no longer secular labels for him--he has indeed made entertainment his way of life.

SKY said in an interview: "Qiddiya, a perfect place combining gaming and real life, a future city that makes every esports fan's dream come true, is attracting the attention of the world with its unique charm and potential." I would like to work with Qiddiya Gaming to explore the infinite possibilities of esports and bring the passion and dreams of esports to everyone. Let's see how esports will redefine the boundaries of entertainment and sports at the brand new stage!"

Explore new chapters and Play for life with Qiddiya

Qiddiya Gaming aims to connect players around the World by collaborating with game publishers, supporting Esports World Cup, IEM, ESL Impact, MPL and other esports competitions, and building the most passionate gaming community in the world! At the same time, it is also committed to promoting the development of IRL Gaming (In Real Life Gaming) so as to create a new and epoch-making chapter of gaming and esports experience and establish a new form of entertainment.

Building on the past and creating the future, Qiddiya will work together with SKY to explore the infinite possibilities of entertainment. With the help of SKY, Qiddiya will open a new brilliant chapter and bring more surprises and miracles to players around the world.

About Qiddiya City

Qiddiya City is Qiddiya's inaugural project; the world’s first purpose-built city dedicated to play. Located at the heart of the Tuwaiq Mountains just 40 minutes from the capital of Riyadh, the vibrant city brings entertainment, sports and culture together to create a unique and unforgettable destination like no other on the planet.

Qiddiya City will boast more than 400 tourist attractions and experiences including high-energy entertainment venues, branded theme parks and world-leading stadiums and arenas. It is set to play host to some of the world's biggest sports competitions, festivals, concerts, and cultural events.

The city will feature the iconic Prince Mohammed bin Salman Stadium, a new FIFA-compliant multisport venue, a dedicated motorsport precinct featuring the Qiddiya City Speed Park Track, two championship golf courses and a futuristic Performing Arts Centre. It will also boast a collection of high-energy theme parks including the world’s first Dragon Ball theme park, Six Flags Qiddiya City and Aquarabia, the first water theme park in Saudi Arabia.

As well as integrating play into people’s daily lives through record-breaking attractions and leading global events, Qiddiya City will be a place to live and work. Designed for long-term living it will feature modern infrastructure and amenities that are seamlessly integrated with nature and Qiddiya’s stunning surrounding natural environment. The city will be conveniently connected to Riyadh by major highways and will be part of Riyadh's public transport network.

About Qiddiya Gaming & Esports District

Launched in December 2025, the Qiddiya Gaming & Esports District is a world first in-real-life (IRL) Gaming and Esports District, attracting gamers from across the globe and cementing Saudi Arabia as the industry’s rapidly-growing global epicenter. Located prominently within Qiddiya City, the Gaming & Esports District will be home to multiple dedicated esports venues — one of which will be among the top three largest in the world , each esports club with dedicated facilities like scrim rooms and strategy theater –– and the regional headquarters of leading video game companies. The vibrant space covers more than 500,000 square meters of gaming space and aims to attract 10 million visits annually, with 100,000 square meters set aside for retail, dining and entertainment venues.

Qiddiya Gaming’s recent high-profile announcements include: Esports World Cup Founding Partner and future home to the annual event featuring a 60M dollar prize pool, a five-year strategic partnership with ESL FaceIt Group tapping into Counter-Strike, DOTA, and Fortnite gaming communities, sponsorship of Moonton MPL Leagues, featuring the world’s fastest growing mobile game, Mobile Legends: Bang Bang, presenting partner of the Esports Awards and New Global Sport Conference. In addition, Qiddiya Gaming is on tour rolling out “IRL GAMING” at events across the globe including: Gamescom, EVO, Tokyo Game Show, G-Star and more.